About us

A talent agency for niche profiles.

Masterplan finds talent in marketing, advertising, creative and tech, with a focus on profiles that are hard to fill or that sit between disciplines.

Our team has worked agency-side, in-house and across global remote teams, so we know what a good brief looks like and how to keep work moving between time zones.

Clarity first.

Every search starts with a written goal, an owner and a way to measure it.

Hands-on work.

The people you meet are the people doing the work.

Honest updates.

We tell you plainly where a search stands and what we would change.

What niche means to us

Profiles that are hard to find in one person.

Examples of the hybrid profiles we look for.

A performance marketer with a creative eyeRuns the numbers and can brief and judge the work.
A media planner across TV, radio and digitalPlans classic and online media in one budget.
A designer who also does motionMoves from brand identity to video without a handoff.
A developer with product or marketing senseBuilds what the business needs, not only what was specified.

Let's talk about your team.

Hire talent